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Tag Archives: DirecttoConsumer

For Direct-to-Consumer Brands, Scaling Isn’t Easy

NEW YORK, United States — When Warby Parker launched in 2010, it was unlike anything else on the market: the vertically integrated online business offered attractive prescription glasses for $ 100 instead of $ 500 or more, as was typical of market leader Luxottica, and a user-friendly, free home-trial program. In its first year in business, it sold 20,000 pairs ...

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Canada Goose's Direct-to-Consumer Plan Pays Off

TORONTO, Canada — Banking on e-commerce and a few flagship stores is paying off for luxury parka maker Canada Goose Holdings Inc. The Toronto-based company on Thursday raised its earnings forecasts for the fiscal year while reporting quarterly sales that beat estimates after its direct-to-consumer strategy helped boost margins. The stock soared 10 percent in early New York trading. The 60-year-old company, ...

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