Choire Sicha Named Editor of The New York Times Styles Section

NEW YORK, United States — Former Gawker editor Choire Sicha has been named editor of the New York Times Styles section, multiple sources have confirmed to BoF. (A spokesperson for the Times would not confirm or comment. Sicha did not respond to an email request for comment.) The news, first reported by Vanity Fair, confirms industry chatter that Sicha, currently ...

Read More »

As Branding Evolves, What’s a Logo Worth?

LONDON, United Kingdom — Today, the logo certainly does not maketh the brand, so vast and varied are the touchpoints between companies and consumers. Whereas, New York’s Times Square and London’s Piccadilly Circus — ground zero for marketing messages — were once lit by glaring logos, now the same real estate is more likely to showcase digital content. And yet, ...

Read More »

Aubrey Plaza and Elizabeth Olsen Purposely Wear Matching Dresses to 'Ingrid Goes West' Premiere

Aubrey Plaza and Elizabeth Olsen’s recent fashion faux pas was no accident! On Thursday night, the actresses hit the red carpet at the Hollywood premiere of their movie, Ingrid Goes West, in the same style. Plaza and Olsen, 28, both stepped out in a black and gold Marc Jacobs mini-dress that they paired with matching Sophia Webster black pumps and ...

Read More »