World Cup Broadcasters Offer Added Kick to Return on Pricey Rights Fees

Even if rights auctions proved underwhelming in many countries, the World Cup, which kicks off June 14 in Russia, remains the second-biggest global TV event outside of the Olympics and a brand booster for broadcasters in most parts of the world.

But competition from less costly
programming and shifting viewing habits pose challenges for those who splurged for rights to the quadrennial soccer tournament. Outlets are banking on digital innovation, cross-platform coverage and more commentary — often celebrity-led — …
Variety

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.