This It Brand Blew Up 2 Years Ago—Here's Why We're Still Obsessed

Fashion designers will tell you: The hustle is hard and relentless to get a label off the ground and into the actual closets of women everywhere. Some forever remain more niche and under the radar, and then there are those who blow up seemingly overnight and end up on everyone’s dream list. Rejina Pyo falls into the latter.

Sometime around 2016, her modern, strong-silhouetted pieces started popping up everywhere. Even we declared the London-based Korean designer as a new fan favorite (see: “…
Celebrity Style and Fashion Trend Coverage |

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