News: InterContinental Hotels Group unveils upscale voco brand

InterContinental Hotels Group has launched voco, its new upscale hotel brand, alongside announcing a first signing in Australia.

voco will focus primarily on conversion opportunities and will strengthen IHG’s offer in the $ 40 billion upscale segment, which is expected to grow by a further $ 20 billion by 2025.

Working with high-quality individual and locally-branded hotels, this distinctive brand will offer owners the ability to drive higher returns through delivering a compelling guest experience and leveraging IHG’s systems.

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