Why Churn is Good For Butter, But Not for TV (Guest Column)

The shiniest object in the media business continues to be buzzy, exclusive, original programming on streaming platforms. Its glittering allure attracts new subscribers, generates breathless press coverage, and brings smiling executives to awards shows.

However, another truth, perhaps a bit less glamorous but just as compelling, lies beneath the gleaming surface. It’s this: When the allure of the new stuff begins to grow thin, it’s the popular series and franchises from mainstream broadcast networks and Hollywood studios that help these streaming behemoths fight their biggest enemy: CHURN.

A bit of history: When digital services launched, they were built on robust studio c…
Variety

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