'Boo'd Up': How Ella Mai Is Leading Female R&B Singers Back Onto the Charts

Big Von, a longtime Bay Area DJ, was nearing the peak of a six-hour club set at New Karibbean City in Oakland on December 15th when a regular named Freddie made a perplexing request: "Yo, you got ‘Boo’d Up’?" Big Von didn’t know the record, and he doesn’t like being told what to play. But Freddie had never bothered him before, so Big Von downloaded "Boo’d Up," originally released by the singer Ella Mai in February 2017, and cued it up. 

What happened next was startling. "I’ve never se…
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