NewFronts Return Slimmer, But No Less Controversial

Barring any last-minute defections, NewFronts organizers will have successfully avoided the turmoil leading up to last year’s digital content hypefest, when a series of big-name companies dropped out or dramatically scaled down their involvement before the event got under way.

Digital players such as Hulu, YouTube and Vice are all slated to pitch Madison Avenue power brokers at this year’s slimmed down NewFronts, which kick off April 30 as a complement to TV’s annual upfronts. This year’s lineup is smaller overall but more tightly focused on premium content companies. The IAB polled members after last year’s NewFronts and downsized the New York portion to one week, shiftin…
Variety

Leave a Reply

Your email address will not be published. Required fields are marked *

*