The Handbag Battlefield: Louis Vuitton, Gucci and Prada

LONDON, United Kingdom — It is a truism that handbags are the foundation of many of the world’s top luxury businesses. Leather goods (70 to 90 percent of which are handbags) is by far the single largest product category — and thus the ultimate battlefield — in the personal luxury sector, accounting for up to 90 percent of total revenues at some brands.

The reasons are manifold. For consumers, handbags are powerful status symbols that can be easily mixed and matched with other items to suit a wide range of occasions over a product lifespan that’s often measured in months, if not years, resulting in much lower “cost per wear” than shoes or ready-to-…
The Business of Fashion

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