Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits

ZURICH, Switzerland — The new chief executive of Switzerland’s Breitling watch company said he has ended advertisements with some featuring women in shorts and flight suits catering to pilots of World War II-era fighter planes on grounds they were inappropriate.

Some of the ads portrayed women acting as ground support for male pilots flying P-51 Mustang airplanes.

Chief executive Georges Kern, who took over the Grenchen-based timepiece maker last year after switching…
The Business of Fashion

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