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At Pitti, a Case for Creation

FLORENCE, Italy — The good news from the 93rd edition of Pitti Uomo, the Florentine trade fair which closed today, is that despite our frighteningly dull, hype-driven times, genuine creation of remarkable clothing still exists. The bad news is that it feels increasingly rare in a world where many brands seem more focused on their marketing efforts, often under the guise of creating culture. Indeed, the virtual is winning over the real and fashion has increasingly becom…
The Business of Fashion

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