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Vogue US Partners with Apple on Augmented-Reality Feature

NEW YORK, United States — American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1.

In a bid to merge the magazine’s trend-driven content with high-tech, “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter akin to those on Snapchat and Instagram. iPhone X users need to download Vogue’s …
The Business of Fashion

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