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Lingerie Startup Settles FTC Suit over Deceptive Subscriptions

NEW YORK, United States — Lingerie retailer AdoreMe Inc. agreed to pay $ 1.38 million to settle a U.S. Federal Trade Commission lawsuit over claims that it deceived shoppers with its billing tactics. At issue was a subscription business model, popular among online retail startups, that featured a hard-to-cancel membership with a monthly fee.

The FTC sued the New York-based underwear retailer on Monday, alleging the company violate…
The Business of Fashion

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