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Hard Luxury Awakening to E-Commerce Opportunity

LONDON, United Kingdom — Even as luxury fashion’s last e-commerce holdouts, like Chanel and Céline, say they will start to sell core products online, some high-end watches and jewellery brands still believe consumers won’t spend on “hard luxury” items they can’t touch and feel.

But e-commerce is one of the few growth opportunities in a stagnant luxury market and there are signs that attitudes are shifting.

“It is currently one of th…
The Business of Fashion

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