With more than 500 original scripted television series expected this season, it’s more difficult than ever for a new show to rise above the din and make its mark, ratings-wise. And no week is more competitive than the first week of the Nielsen season, which began Sept. 25.
But after a 2016-17 that saw broadcasters struggle more than ever to gain traction for their newest offerings, this season is off to an auspicious start. The question is whether new shows hot out of the gate can sustain and build in the way that recent freshman standouts such as “This Is Us” and “Empire” managed to. But one week into the season, prospects look good.
“I would say that broadcast is…