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Op-Ed | Is Fashion Missing the Homeware Opportunity?

PARIS, France — When I first interviewed for the job of creative director of Dior Maison, the French megabrand’s homeware and decorative objects offering, I suggested quite boldly that the growth of the category would soon lead Dior clients to spend more on Dior Maison than yet another It-bag.

Today, decorative design is everywhere, not least on Instagram where everyone from successful entrepreneurs to digital influencers can’t seem to stop posting images of trendy hotels, dinner tables and flower arrangements. The opportunity has certainly not been lost on fashion and luxury brands who are actively tapping the luxury end of a furniture and homeware marke…
The Business of Fashion

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