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Measuring Retail Beyond Sales Per Square Foot

BOSTON, United States — On Saturday morning at the Boston Seaport’s grassy common space, a group of people gathered for a free boxing bootcamp class taught by Edwin Frias, a local boxing coach and Lululemon ambassador. The athletic brand’s new store location in the Seaport’s evolving $ 600 million retail space isn’t opening until next month, but Lululemon is already forming bonds with a community of people, over 600 of whom have shared their experiences on Instagram …
The Business of Fashion

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