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Lights, Camera, Selfie!

LONDON, United Kingdom — Japanese artist Yayoi Kusama’s “Infinity Mirrors” is the most Instagrammed exhibition in the world. The popularity of the work, which conveys a feeling of cosmic hyper-reality, is a testament to the power of lighting and mirrors, a lesson that’s not lost on luxury retailers, for whom the right combination of the two can help fill stores with emotion — and drive sales.

“Lighting is 50 percent of store design,” says Simon Mitchell, one half of the duo behind Sybarite, the architecture firm behind stores for Joseph and The Business of Fashion

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