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‘Star Wars: The Last Jedi’ Tops Social Media Buzz With New Set Images

Three months before its release, Disney-Lucasfilm’s “Star Wars: The Last Jedi” easily topped social media buzz last week with 78,000 new conversations, according to media-measurement firm comScore and its PreAct service.

The activity was spurred by the studio releasing new set images on Aug. 28 and a feature interview with Mark Hamill two days later. “The Last Jedi” has generated 2.49 million cumulative conversations.

The movie, directed by Rian Johnson, picks up the story from 2015’s “Star Wars: T…
Variety

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