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Luggage Brand Away Launches Pop-Up Hotel in Paris

PARIS, France— Direct-to-consumer luggage brand Away is making its first foray into the experience of travel with a pop-up hotel in Paris. 

The New York-based company, which has aligned itself with the fashion industry through collaborations with Madewell and Pop & Suki, will take over the Amastan hotel in the 8th Arrondissement with “Chez Away” for the duration of Paris Fashion Week.

Amenities specific…
The Business of Fashion

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