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Op-Ed | An Alternative To Consumerism Does Exist: The Performance Economy

LONDON, United Kingdom — Earlier this year, H&M announced its aim to be 100 percent circular and renewable by 2030. The ability to recycle this quantity without degradation would mean endless yet sustainable fast fashion. But is it really feasible for one of the world’s largest fast fashion retailers — which reported revenues of over $ 2 billion in 2016 — to “close the loop” in a little over a decade?

By 2030 it is predicted that we will be using two Earths worth of resources and the demand for clothing is expected to have risen by 63 percent according to the Copenhagen Fashion Summit’s recent Pulse of The Fashion Industry report written in collaboratio…
The Business of Fashion

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