In Global E-Commerce, the Race to Solve the 'Last Mile'

CHENNAI, India — Upon entering his credit card details and checking out, a wealthy young Indian consumer prepares himself mentally for what’s to come. The days ahead will be a gruelling test of patience, underscored by frustration and occasional bouts of rage.

“It’s a nuisance that the estimated delivery times rarely reflect reality,” says Muthu Venkatesh — not his real name — a 23-year-old who is from a family so prominent in Tamil Nadu that he insists on using a pseudonym throughout the interview. Sometimes, he says, it can take up to three weeks for parcels from his favourite luxury e-tailers abroad to arrive at his house in Chennai, the prosperous …
The Business of Fashion

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