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Bits & Bytes | Nike's High Tech Treasure Hunt, Stitch Fix IPO

How Nike Turned the Shoe Drop into a High-Tech Scavenger Hunt(Mashable)
“Nike teased the release of the shoe and alerted patrons that they’d only be available through its new Nike+ SNKRS app in a specific location at a specific time of day. There was no other way to get it. You had to either be in one of three designated locations when the shoe dropped or you were out of luc…
The Business of Fashion

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