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American Apparel Prepares to Relaunch Website

MONTREAL, Canada — Gildan Activewear Inc. has big plans for American Apparel.

Since buying the iconic LA brand at a bankruptcy auction earlier this year, the Canadian maker of T-shirts and underwear has rebuilt inventory and ramped up shipments to wholesalers. It’s now preparing to relaunch the e-commerce website, while also aiming to boost exports and explore retail opportunities.

“At the end of the day we will do very well with this brand,” chief…
The Business of Fashion

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